JCPenney and SPARC Merge in Bet to Revive Iconic Brands and Stores

Business Column: Analysis JCPenney and SPARC Group are merging into a new organization in a bet to revive more than a dozen iconic brands and more than 1,000 store locations. Experts are optimistic about the deal, provided the new organization’s leadership overcomes several execution challenges. On Jan. 8, the two companies announced they will combine […]